Managing Customer Value
My guest this week (yes, we talked to long) and next week is “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Read More …
Bob Sproull was my guest on the Business901 podcast. Bob is an experienced manufacturing executive with a distinguished track record of achieving improvement goals in Manufacturing, MRO, Quality, Product Development, and Engineering. His experience base ranges from low-volume custom products (truck bodies) to process industries (tires) to service industries (Maintenance, Repair and Overhaul). He is Read More …
A Theory of Constraints tactic is to cut your Work in process in half, and you will increase throughput. Many people resist this thought, but it is typically easily done in most TOC projects that have been tried. I listen to the TOC consultants and many are adamant about this fact. They will tell you Read More …
How do you look at your marketing? Do you know where your leads come from? How are you processing leads to make them successful? In my recent blogs about marketing and the Theory of Constraints, I discussed the connections between each step of the marketing hourglass. Many organizations do not look at their sales and Read More …
Mark Woeppel is a master of organizational transformation with a lengthy track record of successful turnarounds. He is a recognized expert in the Theory of Constraints, Supply Chain Management, Project Management, and Continuous Improvement. He has earned the founder’s implementer certification from the TOC-ICO. He is an internationally known author, speaker and lecturer on the Read More …