Managing Customer Value
Trying to create prospects may be one of the most difficult and expensive components of marketing. Trying to find the path of people that want our service/product (since everything is a service, I will only use service from now on) is not the easiest chore in the world. If we know all the Dentists, Plumbers, Read More …
Last week, I discussed My Current 7 Step Marketing Outline which lays out the outline for what I would call The Funnel of Opportunity. As I said in that post: In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have Read More …
Rob van Stekelenborg is the author of Dumontis blog and a recent article Pushing and Pulling in the Supply Chain. In the blog, Rob discussed Customer Order Decoupling Point (CODP). A brief excerpt: The (customer order) decoupling point (CODP) or order penetration point is one of the most well-known logistical concepts. It indicates the inventory Read More …