Managing Customer Value
One of the most critical aspects of any business planning is effectively using the marketing budget to develop growth strategies. This entails investing wisely in marketing channels aligning with your overall business objectives and tracking their performance. This approach allows businesses to examine their growth in relation to their marketing efforts, thereby allowing them to Read More …
When you think of how marketing functions in a modern organization, you probably don’t picture it as a cluster of interconnected hubs; most organizations are structured to have clear roles and responsibilities assigned to specific individuals or departments. But that’s exactly what CMCs are: an organizational structure that can help companies achieve strategic advantages in Read More …
As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools for enhancing customer satisfaction and ensuring business growth. Customer-related CSM activities such as onboarding, support, and retention programs foster strong customer relationships, while VBS focuses on aligning product offerings Read More …
As a modern marketer, you’re likely familiar with Account Based Marketing (ABM) concept. ABM is an effective marketing strategy focusing on high-value accounts and combining several marketing strategies, including personalized content and targeted campaigns, to maximize ROI. While a strong ABM strategy can help you get the most out of your marketing efforts, it cannot Read More …
The first step in the laddering process is identifying your product’s or service’s primary benefit or values. Ask probing questions such as “why would you choose this product or service?” and “why is this important?” to understand the customer’s motivations. Once you have identified the primary benefit or value, create a category ladder to identify Read More …
Every business wants to ensure success, and one of the key areas to focus on is crafting an effective distribution channel plan for your marketing framework. When planning your distribution channels, you need to be sure that it fits in with the unique value proposition of your business and allows you to reach your target Read More …