Managing Customer Value
Value is the most important factor in any sale. Customers who perceive your product as valuable are much more likely to buy it, regardless of the price. Conversely, if a customer does not perceive your product as valuable, they will not buy it, no matter how cheap. So, how do you convert a customer’s perception Read More …
In today’s business environment, it is more important than ever to create value for the customer and create valuable customers for the organization. Creating value for the customer means understanding what the customer wants and needs and delivering products or services that exceed those expectations. It also means developing a relationship of trust and respect Read More …
In business, the term “positioning” refers to creating a unique and differentiated image for a product or company in the minds of target consumers. Positioning is often one of the most important elements of a company’s marketing strategy. It can shape consumer perceptions in a way favorable to the company’s goals and objectives. There are Read More …
You should always ask yourself, “What is my customer’s North Star?” and “What trends are happening in my customer’s industry that I should be aware of?” Your customer’s North Star is what your customer is striving for, and their trends are the things happening in their industry that will help them get there. Knowing your Read More …
Strategic planning is a major part of any company’s operations. It relates to developing a vision and a plan for the company to achieve its goals and objectives. Strategic planning is not a one-time activity; it should be an ongoing process. Strategic planning involves identifying your target markets, customers, products, services, and competitors. You must also Read More …
As the landscape of marketing evolves, so too must the way campaigns are structured. The traditional model of a centralized team responsible for all aspects of a campaign is no longer feasible in the current climate. Instead, a more decentralized approach is needed, with smaller teams working on specific elements of the overall campaign. This Read More …