Managing Customer Value
Craig Bouchard, author of the book, The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value, discussed how CAT got it right in a Business901 podcast. Craig is an entrepreneur, writer, art collector, great father and pretty good husband. Crafted the first and only “hostile reverse tender merger” ever successfully completed on Wall St and Read More …
We are seeing a shift in organizational structure that is unprecedented in modern times. This shift seems to dominate most social media forums, discussion groups and conferences. It has permeated even the largest of organizations. Being agile and innovated is not enough. We have to be transformational and disruptive to meet today’s demands. Our organizations Read More …
“In the early 1980s, Caterpillar, Inc. lost one million dollars per day for 3 consecutive years. Its continuing existence came into question. Today, CAT is the world’s most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated , though risky decisions for three consecutive decades in Read More …
How many companies get Leadership right? Do you always need that charismatic leader that makes us think about them before the company? An excerpt from tomorrow’s podcast with Craig Bouchard, author of the book, The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value, is directed at those questions. P.S. If you know my legacy Read More …
For quite a few years, I have used this outline to organize marketing campaigns, create web pages or so-called squeeze pages and many other marketing efforts. I first ran across this outline in the book, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by Jahn Zagula and Richard Read More …
Do we focus on the customer too much? Most of us would disagree and say no that we should focus on the customer more. However, recently we have seen a tremendous amount of books written on organizational clarity. One of the reasons is that without understanding our purpose as an organization or as an employee Read More …