Tag: Value proposition

Sales Activation

Unleashing The Potential Of Sales Activation Through Effective Marketing Reach

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This article discusses how reach and frequency play a pivotal role in determining the optimal advertising mix. By understanding and implementing sales activation strategies, businesses can effectively capture existing demand, nudging prospective customers toward purchasing. Sources: https://www.factors.ai/blog/the-principles-of-modern-b2b-marketing-part-1-brand-building-vs-sales-activation https://www.forbes.com/sites/theyec/2020/11/12/whats-the-difference-between-sales-activation-and-brand-building/ https://renouncreative.com/brand-building-sales-activation/ Understanding Sales Activation and Effective Marketing Reach Sales activation is the turning point where a prospective Read More …

Advisory Board

How to Establish and Leverage a Customer Advisory Board

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Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are investing more in customer experience management (CXM) by personalizing the customer experience, collecting feedback, and analyzing customer data. A customer advisory board is a valuable channel that allows businesses Read More …

New Trends in Manufacturing

Manufacturer Marketing in 2024: Strategies to Boost Your Brand’s Visibility and Sales Next Year

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It is essential for manufacturers to continually evaluate and evolve their marketing strategies to stay ahead of the curve. As we look towards the upcoming year of 2024, it becomes increasingly important for brands to enhance their visibility and drive sales like never before. Industry experts agree that mastering the art of manufacturer marketing is Read More …

Future of Manufacturing

Embracing the Future: Three Exciting Scenarios for Industry

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Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revolution. This article explores three exciting scenarios illustrating how businesses can embrace emerging technologies and harness their transformative power. Industry 10.0 represents the next generation of manufacturing Read More …

Fractional Marketing Officer

Using A Fractional Marketing Officer in Manufacturing

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Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the success of a product. However, many manufacturing companies need more in-house marketing expertise to promote their products effectively. This is where a fractional marketing officer can step in. A Read More …