Managing Customer Value
Drew was my guest on the Business901 Podcast. Our talked centered around how Drew uses the Lean tool of Value Stream Mapping. I think you may be surprised by a few of his answers. Drew is currently Managing Director for Change Management Associates. CMA provides Lean Enterprise Consulting and Organizational Development services to industrial and Read More …
Value Stream Mapping comes from the Toyota process flow improvement tools and involves identifying all the steps both value added and non-value added currently involved in providing a product or service. It will create a visual representation of that value stream or the work in process. It establishes a common language among us and provides Read More …
There is a lot of dispute about Value Stream Mapping software, and whether it should be used or not used. Most Lean practitioners will tell you that early introduction into converting your Value Stream Map into a computer generated document will hurt the overall flow of the procedure and be a detriment to the brainstorming Read More …
Focusing on the customer NEED is essential to the success of any marketing. We should all recognize this idea. However, do we really embrace this idea? Do we really believe that such an effort can drive our marketing and improve the chances of a sale? It is important that we understand and are able to Read More …
This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Read More …
Applying Value in your Marketing process is not the only thing that is important. In today’s marketing managing the stream is becoming equally more important. I alluded to this concept when I discussed E-mail providers in a previous post. I concentrated on the value and the touch points within your Marketing Hourglass. Just as important Read More …