Managing Customer Value
In this weeks podcast The Aroma of a Good Vision, I asked Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI to share the “secrets” that have helped take Zingerman’s from a 25-seat, 4-person start up to a nationally known, $40,000,000-organization employing over 500 people. He said it all starts with a Read More …
Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI continues to share the “secrets” that have helped take Zingerman’s from a 25-seat, 4-person start up to a nationally known, $40,000,000-organization employing over 500 people. In this Business901 podcast, Ari discusses his latest book A Lapsed Anarchist’s Approach to Being a Better Leader. Read More …
There are several purposes to the Balance Scorecard. One of the most important is to create measures that are forward looking and proactive. This way the Balanced Scorecard can be an effective agent of organizational change. However, we can never start any forward thinking without a vision. I use to think that Vision and Mission Read More …
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing Read More …
Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establish your marketing goals, which are time-sensitive and detailed orientated. We send the goals through the Read More …
Many believe that the vision should have a grand scale, be meaningful and be measurable. Your vision should represent the broadest perspective but I encourage you to be specific with the message. What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to Read More …