VSM Lean Marketing House

At Agile Cincinnati, I had the opportunity to present this Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! The reason I picked this title is that so many identify Lean with waste reduction. I view Lean and PDCA from the aspect of knowledge creation. The first part of my slide deck discusses that and the new thinking that social media has brought upon us. That part was delivered with a hint of sarcasm. After setting the stage, my tone change dramatically after the slide, “Why Lean!”


This deck provides an overview of the concepts presented in this section. The yellow boxes on each slide represent the notes that I used for the presentation.

Resources I used:

This is Service Design Thinking: Basics – Tools – Cases
The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised, and Updated
The Experience Economy: Work Is Theater & Every Business a Stage
The Toyota Way Fieldbook
The Service-dominant Logic of Marketing: Dialog, Debate, And Directions
Designing for Growth: A Design Thinking Toolkit for Managers

Value Co-Creation: WimRampenSlideshare
McKinsey Quarterly: We’re all marketers now
Forrester: Welcome To The Era Of Agile Commerce
Scott Brinker: 8 things every marketing technologist should know
Janet R. McColl-Kennedy: Cocreation of Value and S-D logic

In this section, I will differ from my traditional format of Train, Explore, etc. In lieu of this, I will use the components of my 2-day workshop.In this process, you will find a little redundancy from the presentation above. There is also a workbook which can be viewed online or downloaded as a PDF file. The workbook is formatted for printing on an 11 x17 or A3 page size.

View LSM Workbook on Line


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