Marketing Kata Introduction

The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve the problem. More importantly, we need to understand our customers desired outcomes, the job that needs to be done.

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