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Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange.
What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” – James R.
We believe in creating a Lean system. Why? Because our experience is that a Lean system will always outperform any other approach in getting all the customers you need, maintaining customers and working with people you like and trust and who will be loyal to you and refer others to you forever. This is a minimum of a 90-day to a 1-year program that you commit to. The initial half of the cycle is very intensive and requires a strong commitment both from a strategic and implementation viewpoint .
Here is some initial sequence of steps we will use to create a Lean Marketing System in your organization. It ensures you carefully think through what outcomes we want to create, what supports and barrier we need to plan for, and who we have to involve within your organization to guarantee success.
- What are your targets? How will we measure success? Few have money to burn, and we must ensure we are tracking and measuring effort and investment against objectives.
- What are you presently doing and how do your stakeholders feel about them?
- What is your present value proposition for retaining customers? What is your present value proposition for acquiring customers?
- Do you understand your customer’s decision making process? For each product/market segment?
- What’s your investment strategy – not only in media, but in time and events?
This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.
Learn more about program
Need more information? Contact me at jtdager@business901.com