What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s work that he captured in the book, Theory U: Leading from the Future as It Emerges, we are able to adjust our internal thinking and provide incremental improvement to our external world. A complete blog post on the subject, Lean Marketing Conversation – CAP Do. If you unfamiliar with the CAP Do process, you may want to read this blog post first, Basic Description of the Check-Act-Plan-Do (CAPD) Model.