I believe that many Marketing projects do not conform to good solid project management techniques and practices. It’s not surprising, seldom does anyone invest in the proper training to develop the skills needed. To do list, due dates without properly define scope, and assigning responsibilities does not constitute project management. Scope, Managing Risk, Variation and Resource Planning are just some of the necessary parts of a solid project management structure. Even your Marketing budget could be identified and tracked by a Project Management System. A calendar is to simple to manage the complexities of today’s marketing. Developing good Project Management techniques is imperative.
A single blog post cannot describe the intricacies of Project Management and the framework in developing a structure to make it successful. These AFFILIATE links are just the best of the processes and information I have used in developing a solid Project Management background.
I have for years followed the Ten Step Project Management philosophy for Project Management. It is carefully thought out and is a proven method of Project management.
Out of all the books that I have read on the subject and used, the one I would recommend starting with is Lean Project Management: Eight Principles For Success by Larry Leach(Amazon Link).
A quick Summary of Larry’s First Principle:
It’s the system! You must design and implement an effective project delivery system appropriate to your projects, organization, and environment.
The project system consists of people, process, and the product, and the relationships between them.
Some of the basics of project management are essential to all projects, but few are necessary for every project.
The project leader must sort out what matters most for the project at hand.
Any project worth doing is worth doing fast.
Critical Chain Project Management gives you the tools to do projects, in half the time, all the time.
The Lean Project Management approach will include:
More successful projects (satisfied customers and project team, full-scope, on-time, under-budget).
Faster project completion.
Simple project status.
Reduced unnecessary project paperwork.
Clear signals on when to take action on the project.
Reduced pressure on project team members.
Reduction of the waste that causes project delays: multi-tasking, queuing, Student Syndrome, Parkinson’s law.
Learn more and download a free chapter if you go to the E-book section in the TenStep Store for templates, eBooks and many other project management products., under the title Lean Project Management: Eight Principles for Success.
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