Voice of Customer–Language MattersBy
Language matters to identify who "the customers" really are and uncover what they want. You’ve had years of math training, probably none in linguistics. This clip shows how simple it can be to close the gap in asking the right questions of the right customers and getting clear answers you can act on. For more information contact, International Management Technologies
Considering taking the next step towards developing a customer–centered culture. Purchase the Marketing with Lean Book Series and receiving access to the online Lean Sales and Marketing Training at no additional charge.