I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing is headed. Our efforts will not be based on the traditional metrics as we know them now but how our stories, our content is being interpreted by our customers. For example, Read More …
Steve Denning has written an excellent book portraying Lean and Agile techniques to the practice of management. Many of his thoughts parallel mine though I am only viewing these techniques from a sales and marketing perspective. His seven principles depicted below is the essence of the thoughts in the book. The book is well written, Read More …
Tom MacKay of MacKay NLP Solutions believes we can Follow the right steps and Achieve the Life of our Dreams and that’s what we discussed during this Business901 podcast. This is a transcription of that podcast. Discussion on NLP Techniques and Principles Tom MacKay is the founder of MacKay Solutions. Tom first trained as a Read More …
Dr. Reldan, “Relly,” Nadler was my guest on the Business901 Podcast, How does your State of Mind alter your Decisions. Our talked centered on leadership and developing the state of mind for making effective decisions. It is interesting what I learned about our mental models and as a result our everyday decisions. This is a Read More …
I took a little different twist this week on the Business901 podcast and interviewed Murali Chemuturi, an information technology and software development subject matter expert, hands-on programmer, author, consultant and trainer. This podcast centered on Software Quality Assurance and what Murali considers best practice. I found his position quite different than the Agile and Kanban Read More …
My new eBook, Marketing with A3 utilizes A3 thinking and enables you to apply a systematic method of problem solving to your marketing and sales. If you want to learn more about the A3 thinking process, this is my recommended list. There is little duplication of material between these resources and I think you will Read More …