Month: August 2019

Discovery Week

Customer Discovery Interview

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Overview Anyone can come up with a great marketing strategy and in the same vein anyone can come up with a marketing idea. As long as you build plans, websites and develop strategies in isolation of customers your chance of success is minimized. My implementation successes with customers are almost always determined by the Discover Read More …

Engaging Emergence

Practicing Emergence in Sales and Marketing

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If your organization and specifically, your sales and marketing teams are not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? So, what is Emergence? From Peggy Holman’s book Engaging Emergence, Turning Upheaval into Opportunity, 2010, Holman says, I define emergence as simply as possible: Read More …