thru Adaptive Marketing Practices
Connect with your leads and build the relationship that will create repeat buyers. It’s no secret that email is one of the primary ways of communicating important information. The problem we have seen over the years is an influx of companies that use this method of communication in a way that is impersonal and irrelevant. Read More …
I asked Patrick Waara of Xerox about swarming being used as an Agile response when someone’s in trouble in the middle of an iteration. I followed up with, “When does someone raise their hand or does the Scrum master determine that you need outside help and talks with the other Scrum masters? How do you Read More …
Laura Busche ‘s book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. I found her perception of marketing very aligned with mine and at the very start of the podcast asked her to differentiate her way of Read More …
I have always thought Hansei or Reflection was a key part of Lean thinking. I talk about it as part of introducing CAP-Do in the video below. Slides of the above Presentation If you have not purchased CAP- Do, it is available for download as a PDF. P.S. Peter Senge calls this process Presencing Read More …
One of the mistakes, I think, that sales people have is thinking that they have to have answers. My thought is that I would rather have a salesperson that pulls my organization into the unknown. If that happens, we are asking the right questions. Mario Andretti: “If everything’s under control, you’re going to slow.” You Read More …
Claudio, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman. He offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment and collaboration between business and IT Read More …