Purdue Foundry is a hub to transform innovators into entrepreneurs. It is a place that Purdue faculty, staff and students find fast, effective ways to move their ideas to the marketplace. The Foundry focuses Purdue’s vast resources to accelerate and improve advancement of Purdue ideas and innovations that are changing the world. My podcast guest Read More …
Laura Busche ‘s book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. I found her perception of marketing very aligned with mine and at the very start of the podcast asked her to differentiate her way of Read More …
The new way of thinking about innovation is not limited to a great product/service idea says Blake Masters, co-author of Zero to One: Notes on Startups, or How to Build the Future. Related Podcast and Transcription: A Path For Future Innovation An excerpt from the podcast: Joe: One of the things I really liked about Read More …
Author Laura Busche joined me for a conversation about startup branding. Her book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. Lean Branding is a practical toolkit that helps you build your own robust, dynamic brands that Read More …
Tomorrow will be a special edition of the Business901 Podcast. Lean Branding (Lean (O’Reilly)) author Laura Busche joined me for a great conversation about startup branding. Her book is based on the Lean Startup Principles. An excerpt from the Podcast: Joe: If you could give one bit of advice to someone about branding, what would Read More …
The book, Zero to One: Notes on Startups, or How to Build the Future, presents a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. From the book: The next Bill Gates will not build an operating system. The next Larry Read More …