thru Adaptive Marketing Practices
Seven Step method for solving a cost reduction problem: 1. Define your problem 2. Define your ideal solution(Stop doing it!) 3. Gather the facts 4. Try various combinations, look outside the box, but be careful what you ask for you might get it. 5. Break the pattern, not everything happens outside the box. It is Read More …
Sometimes, I forget the obvious. Does that ever happen to you? Much of my background has always been predominantly in Small Business, manufacturing, process equipment and even defining it further in construction related fields. As, I was organizing my TV show content, I looked at two organizations, Fort Wayne SCORE and NIBAC, formerly the TQM Read More …
Innovation is tough in the best of times. What do you do when times are tough and your industry’s very survival is in question? It is tough and don’t leave a good idea get wasted because of a poor plan. 1. Lower the cost of testing. Chapter 8 of our new book, The Innovator’s Guide Read More …
Great post on thinking about your innovation strategy. But one comment he makes here is so true. How many of innovate one product at a time thinking that it is the answer. Remember, even with a well thought out strategy, you are not always right, especially when it comes to innovation. The word kind of Read More …
I always forget. I go to Slideshare, Youtube, LinkedIn, Facebook and on and on. But seldom do I use Squidoo, Why? It seems such an oversight because it is ideal for the posting of events. You can then post to Facebook, Ebay and even twitter. http://www.squidoo.com/mannufacturermarketing http://www.squidoo.com/fundingyournonprofit Am I the only one that doesn’t use Read More …
I am pitching to a couple of manufacturers to set up a blog with their service people to cut and paste their emails, service reports, etc. into a blog categorized by product. Have their customers subscribe to get updates on products and to see problems others encountered with like equipment. I think it is great Read More …