thru Adaptive Marketing Practices
In my previous post on Lean Six Sigma marketing , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Lead Conversion Read More …
Review the video to see what TQM expert Craig Crook has to say about Lean Six Sigma. Technorati Tags: Lean Six Sigma ,Six Sigma ,Manufacturers ,Quality ,Marketing ,Manufacturer Marketing ,Lean
Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it: Define the Read More …
Six themes of Six Sigma: Focus on the Customer: Simply understanding your customer can lead to monumental improvements. Six Sigma improvements are measured by customer satisfaction and value. Fact-Driven Management, not estimating Six Sigma clarifies key metrics that gauge business performance success. Then problems can be effectively defined, analyzed and resolved, permanently. Focus on Process. Read More …
A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics: 1. 80% of all sales are made only after 5 or more contacts 2. 48% of all salespeople give up after the first contact 3. 25% give up after the 2nd contact 4. 17% give up after the Read More …
We live in interesting times. The rapid changes that thrust Wall Street into a tailspin these past few weeks has created a business environment that is far different from anything we’ve seen in the past. The panic on Wall Street has rippled quickly from the investment community into the executive suites of all of organizations Read More …