thru Adaptive Marketing Practices
How do you decide on your marketing budget? 1. Set preliminary budget based on tasks decided upon. 2. Estimate competitors’ budget and adjust accordingly. 3. Prepare budget document with rationale of expenses. 4. Use percentage of Sales The most common method is using percentage of sales. However, what happens if sales go down? The problem Read More …
You pay a significant amount for a sales call, why not reinforce it. If you are making a sales call, maybe even introducing a new line what would you think about this scenario? Day 1: Send an email out asking for an appointment and to introduce a new line of interest. Day 3: Call to Read More …
What do you do when you get a new lead for your business? Do you have an automated system that kicks in that will give you the best opportunity to nurture and develop that lead into a solid prospect? Or, increase your conversion rate? However you obtain new leads, it is important to follow-through with Read More …
I have just become associated with a new product and I think it has a lot possibilities. Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups Read More …
We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …
The “TPS house” diagram has become one of the most recognized symbols in modern manufacturing. A house was used because it is strong only if the roof, pillars, foundations are strong. A weak link weakens the whole system. I took the liberty of re-building the Toyota Lean house to what I believe is a great Read More …