thru Adaptive Marketing Practices
Budgets are FROZEN, but their thinking is not! If that is the case, challenge your customers or prospects thinking. Clear, concise questions on assumptions that you have on their NEEDS(your opportunity) will unfreeze a lot of budgets. How do you know what their needs may be? You are calling on people in your area of Read More …
We have found the root cause but how do we correct it? The correction may seem easy at this point but how do we know it is just not a band-aid. My preference is to go back to the Fishbone diagram and use the same method we use in discovering the root cause to discover Read More …
Is Twitter a waste of time? It can be without using the correct tools and measuring your effectiveness. But the benefits of using Twitter are just too great to ignore. Lean Six Sigma Marketers should start utilizing the tactics Twitter permits: Refined searches Immediate feedback on issues and problems Instantaneous Communication Data Accumulation Hundreds of Read More …
These are the the tools I use for Poka-Yoke Implementation. It will make you as “Smart as a 5th Grader.” Yes, this is not rocket scientist stuff. It is easy and simple. Now, these methods alone will not get you to Six Sigma Quality levels but they will start you on the path of continuous Read More …
These are two basic paths that we could assume in our path to perfection. You can look at the fact that people will always make mistakes and therefore we must accept defects. We set up final inspection or checklist or just wait and see if the customer notices it. Or we can take the attitude Read More …
In the previous blog post, I discussed the Strategic side of the Lean Principle, Poka-Yoke. In the tactical side, we get away from the big picture side of the equation and start looking at some of the actual tools we will use to create Poka-Yoke process. I created a flow chart to guide us through Read More …