thru Adaptive Marketing Practices
Are you creating inbound marketing materials and strategies that are customer centric? Or, are you a company that creates outbound material that are forced on customers and as a result driven from the inside out. The new wave of marketing is becoming not only more inbound, but the stakes are getting raised higher and higher Read More …
If you are a successful company, why would you need marketing? What makes you a complete success in your customer’s eyes? If you did all this, would you need marketing? Some examples: Sales Price = Always sell at a price customers are willing to pay. Diversity = Make only what customers need. Quality = Make Read More …
When people start talking to me I normally can tell if we are a good match very quickly, I simply state; “I believe in installing a marketing system .” Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system Read More …
It is quite frequent that in a recession, you become under-staffed. Especially when people start doing jobs they are not accustomed too. The important thing you must remember, busy or not don’t forget your customer. In a down economy having a well thought out DMP can be very cost effective. Example: If you have extra Read More …
In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today Read More …
How do you decide on your marketing budget? 1. Set preliminary budget based on tasks decided upon. 2. Estimate competitors’ budget and adjust accordingly. 3. Prepare budget document with rationale of expenses. 4. Use percentage of Sales The most common method is using percentage of sales. However, what happens if sales go down? The problem Read More …