thru Adaptive Marketing Practices
Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts. The cliche I have used for years is that the role of marketing is just not getting the message Read More …
In the book, The Lean Strategy, the authors compare the 5 Key Questions of Michael Porters’ seminal work on strategy to Toyota’s strategy. Michael Porter’s Strategy Model Shaped by 5 Key Questions How do you respond to the bargaining power of customers? How do you increase our bargaining power over suppliers? How do you counter the Read More …
People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share. Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This goes back to that Goods/Product-Dominant Read More …
In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous blog posts, Not as easy Read More …
There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter than the market. Marketing must evolve Read More …
Instant download of the Marketing with Lean series eBook and many other offers. This is a limited time offer as once community site becomes active the price will be adjusted. Click through to see the price – one-time payment for the entire year. 12-Month Content Subscription Includes: Marketing with Lean eBook Series (Immediate PDF Download Read More …