thru Adaptive Marketing Practices
Mass Customization is doable with the right design. So many of us think in such broad terms that lead us to believe that mass customization is responding to every customers whim. I think that also hinders us from completely understanding the concepts of co-creation and co-producing. As Joe Pine so eloquently puts it in this Read More …
In yesterday’s blog post, I made a statement that I find a striking resemblance in the Toyota Supplier hierarchy (on left) depicted by Liker and Meier (The Toyota Way Fieldbook) and the Economic Pyramid model (on right) of Pines and Gilmore (The Experience Economy). It deserves a better description. If we were to view the Read More …
In The Service-Dominant Logic of Marketing edited by Robert Lusch and Stephen Vargo they present the case to use SD-Logic as a foundation versus a total integrative marketing method. I believe that Lean viewed through the lens of PDCA as a knowledge creation platform can serve as the vehicle for implementation of this Logic. The Read More …
During the past few months I have been spending time understanding the Service Design concept. The history according to Wikpedia: The earliest contributions on service design (Shostack 1982; Shostack 1984), the activity of designing service was considered as part of the domain of marketing and management disciplines. This design process, according to Shostack, can be Read More …
I struggle with Lean when thought of as waste reduction tool versus a Knowledge Creating Methodology. Many people and organizations want to jump into the mode of waste reduction when working with a sales and marketing cycle. It is one of the reasons I created the SALES PDCA cycle. The SALES PDCA cycle creates two Read More …
Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how. Related Information: 7 Principles of Universal Design & Beyond The Common Thread of Design Thinking, Read More …