thru Adaptive Marketing Practices
I was in a recent LinkedIn discussion that referred to Sales and Marketing customer as being the internal organization and their role was to optimize the throughput of the observation. The sales and marketing role was further explained in the terms of takt time based on optimal production of the organization. The goal of sales Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Dynamic Buffers, or in the marketing sense, Self-organized Teams. Over the course of time, group and individual traits can and will change as new suppliers and materials are used, new Read More …
There has been a fair amount written about designing a customer experience and more specifically how the interpretation of theater can help. The most ready reference on the subject is Interactive Services Marketing by Ray Fisk, Steve Grove and Joby John. Service theater is based on the metaphor of services as theater, which they have Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Only the customer can determine value. Your product or service has zero value in it. You cannot build value or even create it through clever marketing. Value is only created when a customer puts it into use. This is Service Dominant Logic Thinking (Vargo and Lusch (2006). If you take this approach and view your Read More …
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …