thru Adaptive Marketing Practices
At Agile Cincinnati last week, I had the opportunity to present the Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! The reason I picked this title is that so many identify Lean with waste reduction. I view Lean and PDCA from the aspect of knowledge creation. The first part of my slide Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …
Using Design Thinking for Growth is a transcription of a the Business901 podcast, Design Thinker exposed as Left Brain Dominant. I am not sure if it was the title or the timing of the podcast (it was released around the 4th of July) but this podcast did not reach the listener-ship that I had thought Read More …
A recent Blog post, We’re all marketers now in the McKinsey Quarterly discusses how engaging customers today requires commitment from the entire company and a redefined marketing organization. They say marketers have been adjusting to this new era of engagement through increased Web expertise and have simply found that to be not enough. In a Read More …
The subject of Design Thinking and Service Design has become more and more prevalent in my thought process recently and many find those words somewhat fuzzy type thinking. But it is really targeted at people that want to become more humanistic in their way of thinking and from my viewpoint their sales and marketing process. Read More …
It’s tough to implement a philosophy. Most of us whether we care to admit it or not were introduced to Lean, Six Sigma and even Design Thinking through a set of tools. I have written two posts on this subject, a guest blog post on Tim McMahon’s Lean Journey blog titled, Lean Sales and Marketing Read More …