thru Adaptive Marketing Practices
David Skok, a five time serial entrepreneur turned VC, at Matrix Partners presented this at a HubSpot Webinar last week together with Mike Volpe, the VP of Marketing at HubSpot.This video is 60 minutes long and well worth the time. A little promotional for Hubspot but in my opinion Hubspot is a quality product and Read More …
This is my presentation on Lean Sales and Marketing at the ASQ Columbus Spring Conference. The notes, I used are with the slides. I have to admit though, that after the first slide, I never looked at the notes at all. I also included link to download the entire PDF. The notes are a little Read More …
Thomas Goetz wants to redesign medical data, allowing patients to get more insight and take part in their treatment. His ideas on how to make data understandable (ideas stolen from a Captain Crunch Box) and how to create feedback loops are excellent visualizations for marketing to learn from. As marketing increasingly relies on content and Read More …
I find the Systems2win Company a fascinating story. They provide a standardized set of easy-to-use Excel templates for business process improvement primarily for the use in the Lean and Six Sigma methodologies. The range and the depth of detail and training in these templates are truly remarkable. Their tag line is “Continuously improving tools for Read More …
It is not a disguise it is reality. Your marketing department should be investing many of their resources in capturing and building a structure for knowledge management. It is the core competence of your organization. If you look at the sole purpose of a Lean Marketing department it is disseminating pertinent information to the customer Read More …
Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market Read More …