thru Adaptive Marketing Practices
This A3 report is a takeoff on a marvelous book by Mahan Khalsa, Let’s Get Real or Let’s Not Play. It is about determining what’s of value to your client and how to provide a solution that meets this value criterion. I have used this for many years as a guideline for selling. After writing Read More …
In the sales and marketing process we have always stayed away from a process. Things were just not consistent enough to enable us to install a process. Very few people take on the challenge of bringing continuous improvement to sales and marketing and one of the reasons it is so difficult is that sales always Read More …
In what ways can Sales and Marketing impede lean thinking? I saw that question on LinkedIn and just had to join the conversation. My thoughts: 1st Answer: We should applaud Sales and Marketing in most organizations for the fact that they remained a silo. Most organizations create internal control points within the organization and call Read More …
Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
This past Thanksgiving, I had the pleasure of reviewing the Four Days with Dr. Deming Videos for the first time. Not sure, I would recommend watching it. Deming is not Steve Jobs by any stretch of the imagination. However, he does end up growing on you and his dry sense of human becomes rather enjoyable Read More …
Most marketing centers on providing a solution for our customers. Everyone has a solution and just about all of them can be made to work for you, sound familiar! But is there anybody out there that can adequately define the problem? The definition of the problem is more important than the solution. We have always Read More …