Should JTBD be an ongoing process withing your organization? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Read More …
How much time does it take? How many resources do I have to put to this? What are the roadblocks to JTBD? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from Read More …
Getting Started with Innovation, Jobs to be Done? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Read More …
The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI) Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing Read More …
After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve’s book, Jobs to Be Done: A Roadmap for Customer-Centered Innovation offers a perspective that Read More …
Johanna Rothman is the “Pragmatic Manager.” She provides frank advice for your tough problems helping leaders and managers do reasonable things that work. I am a big fan of Johanna’s owning three of her books and adding a fourth, Agile and Lean Program Management: Scaling Collaboration Across the Organization. This is a short section of my Read More …