Marketing is about Content and Circulation not Cute and Clever

The overall concept of Value Stream Marketing is that you must continuously add value and create value in your marketing for your customer. For most of us, it is no longer an issue of cute and clever it is an issue of content and circulation. It goes hand and hand with the transition from Outbound Read More …

Can a Nonprofit make your community stronger?

Recently I had Big Brothers Big Sister of Northeast Indiana on my TV Show, Connecting Your Passion and a very interesting question was raised. How does a community benefit from a Nonprofit? Listen to this perspective. I thought this post was worth duplicating on this blog.   Technorati Tags: Big Brothers Big Sisters,Fort Wayne nonprofit,Northeastern Read More …

Marketing Plan Pro Review

A review by Ivana Taylor on the new Marketing Plan Pro.  A good PR piece for Duct tape Marketing. Remember the definition of PR: A positive mention of your product or firm by a 3rd party. Best Points Practical and easy to use — This is not your corporate marketing plan. It is intuitive and Read More …