DevOps is becoming a familiar word in the world of IT and as a result shifting the focus away from separate departments working independently to an organization-wide collaboration. It’s about addressing all the work as a whole, versus looking only at the bits and pieces, or only looking at capital versus expense. One of the Read More …
Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. They help companies use existing internal resources to monetize their investment in social. As a result of this work, Ric recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Read More …
Canadian-born Cory Doctorow has held policy positions with Creative Commons and the Electronic Frontier Foundation and been a Fulbright Fellow at the University of Southern California. He is a co-editor of the popular weblog BoingBoing (boingboing.net), which receives over three million visitors a month. His science fiction has won numerous awards, and his YA novel Read More …
Transmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling. The Read More …
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical Read More …
Standard work should be an enabler of innovation, not a hindrance. In an upcoming Business901 podcast with Terri Griffith, we will take a look at a few of these principles and find out why it is so important to access where you are at before venturing into the unknown. In the premier show of Innovators Read More …