Events go Viral but there is No Instant Pudding

I am involved in several conferences each year, either in promotion, attending or speaking. I find many conference hosts are looking for that particular format, hot speaker or subject or a new venue to create a profitable event. Many of us look at our marketing the same way. Some of us call it a silver Read More …

The Art of Asking

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil. This was a very interesting video for me. I Read More …

Code Ensemble with a Bass vs HTML

Steve Horowitz’s 25 year career integrates his experiences as a band leader, with his explorations as a multi faceted composer. Horowitz can be found working and touring with his group The Code Ensemble, a 14-piece electro-acoustic chamber ensemble, and has released 10 compact discs to date. Horowitz has a large catalog of music for traditional Read More …

Collaboration thru Technology

In a recent podcast I had the pleasure of interviewing Liz Guthridge, the founder of Connect Consulting Group. We discussed Lean, Smart Mobs, Peer to Peer Networks and Crowdsourcing. A lot of ground in thirty minutes. Below is a transcription of the podcast, Relationship Building thru Technology At Connect Consulting Group, Liz helps leaders implement Read More …

An Insider’s View on Social Media

Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. Ric appeared on the Business901 podcast, Using Lean Thinking in Social Media. He recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Below is a transcription of the podcast. Read More …