Is Social Media still Innovative and Exciting

Clara Shih, CEO of Hearsay Social, shares her wisdom on the most exciting innovations of 2013. According to this video by LinkedIn, the most exciting innovation for 2013 is the maturation of social media for business.

 

I am a strong believer in using social media both for marketing and internal operations. However, I think we are pas the stage of calling it innovative and exciting. Most of us call it work, the novelty has disappeared. What are your thoughts?