Managing Customer Value
Part of The Lean Minute Collection on YouTube This is a video on how to navigate the menu and the pages for the Lean Sales and Marketing Online Workshop. Completely Free and available for visitors. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows Read More …
Working with Lean in Sales and Marketing have afforded me the opportunity to see tools in a different way. It has allowed me to see them from what I might call an outside-in perspective. Where most Coaches and Trainers come from the internal world of development and manufacturing, I came from primarily a management and Read More …
In the landmark book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, authors W. Chan Kim and Renée Mauborgne used the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, Read More …
Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a Read More …
Laurel Mintz, CEO of Elevate My Brand is my podcast guest next week and below is an excerpt from the conversation. Laurel is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the Cure, Nestle, and Popchips. She’s an expert on everything marketing/ digital strategy, social media, Read More …
I answered these questions a while back for José Miguel Vives Martínez on for his blog, ALTACUNCTA. I thought I would share the English version. Where did you learn about Lean for the first time? I have always been an avid reader and on a journey of personal continuous improvement. I learned about Lean during Read More …