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    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
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    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Cluster
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
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5-Step Process on Building Brands

Posted onJune 22, 2015November 10, 2017Authorbusiness901

Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a strong track record in business management and coaching. Carolina_Rogoll

Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Her New Book is Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands.

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CategoriesAdvertising Category, Marketing System CategoryTagsABM Marketing, Account Based Marketing, brands, building process, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel

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My Engagement Strategy

https://business901.com/storage/2022/11/MarketingPlan.mp4

 

I am a Freelancer working in Sales and Marketing. My intention is not to develop a culture or train an organization. My work is about DOING sales and marketing with a little Service Design mixed in.

If interested in having a discussion, please send me a note or connection request on LinkedIn.

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
  • What Orgs Hire Us To Do
    • Outcomes of Developing A Customer Value Program
  • Action Learning
  • Customer Value
  • MCV eBook
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Cluster
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse