Managing Customer Value
I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment. It is an easy read without out laboring in Read More …
Applying Value in your Marketing process is not the only thing that is important. In today’s marketing managing the stream is becoming equally more important. I alluded to this concept when I discussed E-mail providers in a previous post. I concentrated on the value and the touch points within your Marketing Hourglass. Just as important Read More …
I am starting to visit this blog fairly often and wanted to share it with others. Some great information about e-learning, a subject that touches all of us today. From The Rapid E-learning Blog: “Go to a learning conference today; use the words PowerPoint and e-learning in the same sentence and, typically, you’ll get lots Read More …
I had Robert Stapp of OP•EX Direct Results Inc. on the Business901 podcast and in part 2 of this podcast, we had a discussion on operational excellence. He discussed several ways to leverage Lean and Six Sigma in achieving excellence. The lesson I learned from the podcast was that these were not the only tools Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …
Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. After that you receive 3 more sessions which is the real power of the GET CLIENTS NOW! program is in these follow-up group coaching sessions, focused on each participant Read More …