Measuring Sales on Long-Term Success?

Anne Janzer is the author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, which she wrote to help marketers managing the disruptions of the subscription economy. Excerpt from next week’s Business901 Podcast: Joe Dager:  We all know it’s easier to maintain a customer than trying to obtain a new one. In Read More …

Do’s and Don’ts of Experimentation

People sometimes try to get too much from experimentation. They think it will do more than it really is meant to do. Experimentation should be considered when we want to compare a small number of alternatives to select the best. Even if we do, experiments don’t normally generate new options and don’t typically optimize anything. They Read More …

Intersection of John Maxwell and Lean

Debbie McAllister of Hansei Coaching helps healthcare leaders through the heart and mind transformation of becoming a teacher so that they can develop their people into engaged problem solvers using the Plan Do Study Act (PDSA) cycle to eliminate patient harm. She uses the Lean foundation of respect for people, servant leadership, and intuition to integrate Read More …

Marketing: Single Loop & Double Loop

This may seem like old-hat for many but visiting the basics of Systems Learning can be an excellent exercise, especially for someone that has not experienced it before. In the world of automation and big data, we have an abundance of information that we are acquiring. At a high level, it is more about what Read More …

Perfecting Your Pitch

A former BBC news correspondent and founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”.   Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Read More …

Author Alan Moore discusses Do Design

Do Design: Why beauty is key to everything (Do Books) was the topic of my conversation with Alan Moore. Alan is an entrepreneur, author and speaker. Working at the intersection between design, technology and business, he possesses a unique grasp on the changes that are reshaping our world and an insight and passion on how to transform organizations Read More …