thru Adaptive Marketing Practices
Show a little respect for your customers and don’t use value stream mapping in the sales process. The problem is mapping becomes a prediction of what someone might do. We typically take that “prediction” and that “might” and turn them into a guide and should do. We end up trying to manage our customer through Read More …
Business Process Management is more than an IT function. It is how we go about our work as an organization. Theodore Panagacos, a former Management Consultant with Booz & Company explains this and how BPM works with Lean and Six Sigma in his book The Ultimate Guide to Business Process Management: Everything you need to Read More …
Lean Sales Methods allow us to start adapting and understanding our customer needs during the sales learning cycles. We no longer can think about control and manipulation that occurs in the traditional sales funnel. Our focus has been backwards when we have tried to improve sales from the inside-out. We must learn to focus our Read More …
In a recent podcast, Scenario Thinking the Next Big Thing, with George Wright, co-author of Scenario Thinking: Practical Approaches to the Future, I asked, “When we are looking at different alternatives to the future, we paint a picture with scenarios? George: Yes, the scenarios are descriptions of the future often constructed by management teams. They Read More …
My podcast guest next week, Theodore Panagacos is a former Management Consultant with Booz & Company and has years of experience helping organizations design and implement business models that improve its service to customers. His book, The Ultimate Guide to Business Process Management: Everything you need to know and how to apply it to your Read More …
Terri Griffith in her book,The Plugged-In Manager provides an easy-to-understand framework for plugging in, explained by these three core practices: Stop-Look-Listen: What does your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating Read More …