thru Adaptive Marketing Practices
Terri Griffith in her book The Plugged-In Manager describes an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What does your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating Read More …
David Kasprzak, of the blog, My Flexible Pencil discussed the intersection of Lean and ROWE in a Business901 podcast. ROWE is a concept developed by Jody Thompson and Cali Ressler, co-authors of the book, Why Work Sucks and How to Fix It: The Results-Only Revolution. ROWE stands for Results-Only Work Environment. Related Transcript and Podcast: Read More …
My discussion with Mike Bremer,President of The Cumberland Group focused on understanding what really drives and sustains improvement. Mike had some great perspectives and I have included just one of them below. The entire transcript and podcast is available at The Improvement Trap. Joe: Well, you started out with something that I just thoroughly believe Read More …
If you can build a culture of learning, growth becomes part of everyone’s job. It is this aspect that I believe separates great companies from good companies. When I view Lean, it is not from the perspective of waste reduction. Instead, I view Lean as a knowledge building exercise. Or, a culture of learning not Read More …
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. His last company appeared on the Inc. 5000 list three years in a row. Eric V. Holtzclaw, Founder/CEO of Laddering Works, advises clients on the “whys” of business: Why customers buy, Why teams work and The all-important “entrepreneurial why”. Read More …
I have not gone all in on Customer Journey Mapping and Customer/User/Buyer Personas because the vast majority are created without the Customer/User involvement. Though they may be the “best” we can do, I feel we often stereotype our customer/users into what we want them to be versus who they are. In lieu of this, I Read More …