thru Adaptive Marketing Practices
The concept of Learning Cycles is not just something for innovation. I think it is a mindset that is needed to replace the traditional marketing funnel. We should be building learning experiences with our customers. Tim Schipper and Mark Swets give a brief introduction to Learning Cycles below. An expanded version is available in a Read More …
In a past podcast with Ron Mascitelli, president of Technology Perspectives, we discussed exchanging the use of stage gates in design to what Ron and I both like to call Knowledge gates. I asked Ron, Do these happen at phase gates or control points of the process? Ron: Actually, in my perfect vision of the Read More …
Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, discussed his 4-step process for Building Habit Forming Products (podcast and transcription link): The model is called the hook model and the four steps are a trigger, an action, a reward – and, often times, it’s a variable reward – and an investment. So by cycling users Read More …
I fail to see the argument against standard work. This argument even for startups to not develop standard work practices is baffling to me. Now, the first thing I must do is create my box for standard work: My thoughts about Standard Work: Standard Work should only encompass part of your time. Every person wants Read More …
Most of them know how to solve their problems. Most of the time a salesperson is not invited to the table till 60% of the decision process is already completed. If you are there to tell the customer that 1 + 1 = 2, you are there responding to a request for a proposal and Read More …
In last week’s podcast with Linda we dove into the topic of insights. How she phrases it may lead you to re-think the way you train your sales people. Entire Transcription with Podcast Link: The New Sales Conversation with Linda Richardson Joe Dager: The Lean world is predominantly on the operational side where we think Read More …