Managing Customer Value
In one of my favorite sales books, yes – I treat this as a sales book, The Adaptive School: A Sourcebook for Developing Collaborative Groups, discusses how to place inquiry at the center of effective change. For sales people, this is a topic that should resonate with you. The latest research and one of the Read More …
An audacious claim: in 10 years, the job of salespeople will be replaced by artificial intelligence. But don’t think layoffs. Think radical transformation in how the existing salesforces organize their selling strategies. In this presentation, Anand Kulkarni discusses how LeadGenius and its clients are addressing old sales problems with fresh data and technology. Company search Read More …
I think it would be safe to say that in traditional Lean Practices, the notion of Product/Goods Dominant Logic still prevails. The opposite, of course, is Service Dominant Logic. From that tradition, you will see many Lean companies viewing their product as a value stream and as a result, their markets in very much the Read More …
We are all familiar with SWOT – Strength, Weaknesses, Opportunities, and Threats. Few of us have not experienced creating one; it is sort marketing101 and even Business Planning101. It is effective and often used tool. What you put into it, is what you will get out of it. I challenge the use of SWOT occasionally, Read More …
Marin Andrews is the founder and CEO at Cogent – a software business in Melbourne. Since 2007, Cogent has been an ongoing successful experiment in running an open, values driven business. They use skills in strategy, design and development to help customers build useful products. Cogent is also a place where Marty helps create his Read More …
This is a collection of 24 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Conversations A collection of Business901 Podcast Transcriptions that centered on Dialogues and Conversations. Several people included are Mark Burgess, Craig Weber, Irene Etzkorn and 21 others. Stacks are a new way to organize your own publications, as Read More …