thru Adaptive Marketing Practices
In The Service-Dominant Logic of Marketing edited by Robert Lusch and Stephen Vargo they present the case to use SD-Logic as a foundation versus a total integrative marketing method. I believe that Lean viewed through the lens of PDCA as a knowledge creation platform can serve as the vehicle for implementation of this Logic. The Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Dynamic Buffers, or in the marketing sense, Self-organized Teams. Over the course of time, group and individual traits can and will change as new suppliers and materials are used, new Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Strategic Inventory Positioning or in the marketing sense, positioning your organization to learn from your customers. In DDMRP, Strategic Inventory Positioning The first question of effective inventory management is not Read More …
Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives. PS3 Games – Read More …
Games have changed the way we play and the way we work. In the blog post Salesforce.com’s Chief Scientist on Why Gamification is the Future of Work, it says, Rangaswami outlines how and why gamification will shape the future of work. As a new generation of knowledge workers land in jobs at organizations big and Read More …
At Agile Cincinnati last week, I had the opportunity to present the Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! The reason I picked this title is that so many identify Lean with waste reduction. I view Lean and PDCA from the aspect of knowledge creation. The first part of my slide Read More …