Managing Customer Value
The Budget is truly the Fuel for Growth When you view most budgets they are almost always cost-related with little identification for resources that clearly set aside for growth. How do companies stop being innovative? Why do companies stop growing? Many simply stop planning and budgeting for it. The budget is truly the fuel for Read More …
How do you decide on your marketing budget? 1. Set preliminary budget based on tasks decided upon. 2. Estimate competitors’ budget and adjust accordingly. 3. Prepare budget document with rationale of expenses. 4. Use percentage of Sales The most common method is using percentage of sales. However, what happens if sales go down? The problem Read More …
Ever have a p roject over budget? Even if you monitor costs regularly, you may not always know if you are trending over your budget. First of all, you rarely spend money at a constant rate. So, you need to understand what you expected to spend during the period, as well as what you actually Read More …
I have always been a fan of Harvey Goldstein and now he has a new book and even stopped by the Duct Tape Marketing Podcast this month. I am a firm believer of his new financial software, especially for turnarounds. Most companies manage for profit and not for cash flow. Think about it! Don’t Bust Read More …