Managing Customer Value
Do-It-Yourself industry in the U.S. is a $700 billion industry Mark Hatch is the CEO, co-founder of TechShop, a former Green Beret and now, a Business901 Podcast Guest. He has held executive positions focused on innovation, disruptive technology and entrepreneurship at large and small firms alike. His background includes time with Avery Dennison and Kinko Read More …
In the podcast with Jeff Anderson, the catalyst behind the Lean Change Method, we discussed the Lean Change Techniques he has deployed at Deloitte. More information is available about the Lean Change Method at http://agileconsulting.blogspot.com/. Jeff leads the Deloitte Lean market offering, providing advisory, transformation, and change management services to software technology based organizations, helping Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
Open Innovation, Co-Creation, Co-Producing are practically buzz words in the social media sphere. I do agree, a collaborative thinking process needs to become part of every organization. It will take a strategic plan and effort by organizations to move products/services into an area that facilitates collaborative thinking and eventually, co-creation platforms. You cannot wake up Read More …
Kansei/Affective Engineering is essentially the human side of product development. We are attempting to take customer’s feelings and convert them into our design. It is very much aligned with User Experience Design but more often used in product development firms and engineering departments versus Design firms and Web applications. More background is provided about the Read More …
Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …