Managing Customer Value
Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video. This video is a great depiction of future marketing. Sales and marketing Read More …
At the Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play — with many examples you can try at home (and one that maybe you shouldn’t). Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Read More …
Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, “Why did McGraw-Hill come to Carol and him to write the new edition of Orlickys Materials Requirements Planning 3/E?” He told a very interesting story which I paraphrase below: The problem is that the market really doesn’t Read More …
Samuli Pahkala used this A3 for creating a presentation for the World’s Best Presentation Contest 2009. This is a great example of how to use an A3 in a marketing project. Another example is my proposal A3 that is on display on slideshare. A3 – Toyota’s way of solving problems and creating plans A3 is Read More …
Tom MacKay of MacKay NLP Solutions believes we can and that’s what we discussed during this Business901 podcast. Neuro Linguistic Programming (usually called NLP) helps you improve your business, relationships, sporting or artistic performance by teaching you proven strategies that work. People waste a lot of time doing things that don’t get them the results Read More …
Great 5 minute video – Lots of fun! Found it via @MindEdgeOnline on Twitter. Meetings can be a huge productivity & time suck. So what if you took out all of the stupid, wasteful stuff and left only the useful parts? Nicole Steinbok explains how to do just that in 9 easy steps. The Poster Read More …