Managing Customer Value
In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual diminishing of Six Sigma influence and the rise of the Lean Read More …
This is a collection of 20 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Supply Chain A collection of Business901 Podcast Transcriptions that centered on applying Lean, Six Sigma and Theory of Constraints to the Supply Chain. Several people included are Chad Smith, Carol Ptak, Amir Schrangenheim, Robert Martichenko, and others. Stacks Read More …
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …
I have been a big advocate of the work that Jeanne Liedtka, a Professor of Management at the Darden Graduate School of Business at the University of Virginia, has done. Several years ago, I had the pleasure interviewing her co-author Tim Ogilvie on the Business901 Podcast, Transcription with Podcast link: Using Design Thinking for Growth. I have used Read More …
Is it taking segmentation to another level when you talk about key account management? Is that the next step? -Joe Related Podcasts and Transcription: The Process of Marketing Segmentation Professor Malcolm McDonald: Now key account management that’s my other passion in life. What’s happened today as you know in the world is that the 80/20 Read More …
If Larger Groups make Better Decisions, What happened to the Government? Two heads are better than one right? And if so, three is better than two and so on. Ultimately, the U.S. Government might be the best decision body in the world? Of course, most of doubt this and on the other side of the Read More …