Achieving Simplicity even in the obvious

Be willing to challenge the obvious! Why consider something like this? When first embarking on Lean Marketing you  must be willing to challenge your minds to accept change and not accept the norm as the answer. Technorati Tags: T-shirt Folding,Lean Marketing,Lean Six sigma Marketing,Folding Shirts,Change

What is your present state?

What is going on within your company? You have to know where you are at before you start going forward. Take a look and consider some of these questions before you start describing your future state> Compared to last year sales to this year? What were the reasons for your predictions, did they come true? Read More …

Lean Marketing – Kaizen Plan

In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. Now Read More …

Lean Marketing – Map Future State

In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …

Lean Marketing – Map Current State

Simply put, you cannot determine how to get somewhere without knowing where you are at. In a previous post on Lean Six Sigma marketing-Explore , I had stated Explore, the data to identify a cause and effect relationship between variables, was the 3rd step in building a Lean Six Sigma marketing process. I also stated Read More …

Lean Marketing Metrics

In a previous post on Lean Six Sigma marketing-Measure , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Critical Numbers Read More …