Managing Customer Value
What is Appreciative Inquiry is a hi-def training video that includes the 5 principles, 4-D Cycle, positive core, Summit Process, and story of how Appreciative inquiry began. It’s presented by Jackie Kelm at www.AppreciativeEngagement.com. The methodologies of Lean, Service Design and Design Thinking co-exist with appreciative inquiry very well. Especially, when we are looking at Read More …
From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …
As I mentioned in a previous post, Six Sigma Discipline is Good for a Creative Process, accountants are seeing the value in getting Six Sigma and Marketing together. They see the use of the Six Sigma data collection and prioritization methods as a means to create predictable streams of revenue growth. This comes from developing Read More …
Are you creating inbound marketing materials and strategies that are customer centric? Or, are you a company that creates outbound material that are forced on customers and as a result driven from the inside out. The new wave of marketing is becoming not only more inbound, but the stakes are getting raised higher and higher Read More …
You want me to start marketing your company today. Here is what I would do: 10. Do it! Yes, it can be that simple. But a word of warning as much as we talk about the Internet and web presence, work is done through off-line interaction. Do not mistake the web as anything more than Read More …
You want me to start marketing your company today. Here is what I would do: 9. Make a significant web presence through social media and communication channels with stakeholders. Create local presence, online and off-line. A significant Web Presence: I think this is an important overall strategy for anyone right now from getting employed to Read More …