Managing Customer Value
Narrative marketing is a powerful tool that can be used to capture and share customer experiences while also leveraging them to increase customer engagement and drive sales. It is an approach to marketing that centers around storytelling and the idea of capitalizing on customers’ experiences to draw people into your brand. Narrative marketing is not Read More …
As the business landscape continues to evolve, so does the role of the modern salesperson. From navigating an increasingly challenging marketplace to staying up-to-date on ever-changing trends, sales professionals are tasked with succeeding in a rapidly evolving environment. To meet this challenge, modern salespeople must possess unique skills and a mindset that positions them to Read More …
There is no linear sales and marketing approach, no matter what the current Marketing Funnel experts says. There is not anything new in these processes except for the tools being used. Elmo St. Lewis developed the funnel in 1898, it is still the same basic philosophy. Today’s marketing is about being there. Being in the Read More …
Are there reasons that Engineering should not be more Agile or Design Thinking like? With today’s modeling capabilities, can better collaboration taking place? Working with manufacturers through the years, I have found many of the engineering processes not all that collaborative in nature. In fact, many are somewhat archaic when compared to modern-day collaboration efforts Read More …
Are your salespeople thinking too small? Do you need to empower them with deeper learning skills? When these learning and understanding skills become part of a salesperson vernacular; they move from a transactional type (GD-Logic) into an active meaning-making role. It is the idea of collaborative selling and co-creating value (SD-Logic). Modern-day selling has to Read More …
The control you have of your brand is based on how well you listen. Marketing’s job needs to be more than just getting the message out. It is equally important to get the message in. Action Learning is what I might call my standard work. It should be baked into your marketing processes. Action Learning Read More …